Having supplied chefs with Tuber magnatum for over ten years, Friend & Burrell understands the culinary world’s frustration in ascertaining their provenance. No value or quality is added by secret trading markets, the criminal activities of rogue traders, smuggling at borders or passing through multiple hands. These conditions deprive licensed truffle hunters of fair reward and diners of the chance to enjoy these white diamonds recognising their origin.

The secret’s been out for a few years now: while Italy will always be respected as the original home of the Tuber magnatum (the Madonna D'Alba), Mother Nature never restricted these magical beauties to the borders of one country. Beautiful white truffles grow in various pristine wild forests in Serbia, Croatia, Hungary, Albania as well as in northern Greece. We now know that since the 1960's, many of the magnatum believed to have come from Alba actually came from these areas outside of Italy.

In the past few years, Friend & Burrell has invested in personal, trusting relationships with highly skilled, many inter-generational, ethical hunters of beautiful magnatum in Istria (Croatia), Hungary, and Serbia.